Luring Mickelson: Good PR & Policy For Arizona

At a time when Paul Ryan and others are smart to be channeling Jack Kemp and re-engineering GOP messages for the lower and middle classes, it is an appeal to the highest crust that could be a good move here in Arizona.Phil-Mickelson-1
This week Phil Mickelson is defending his Waste Management Phoenix Open. A Sun Devil, he is the most beloved golfer in Arizona and recently made waves talking about the onerous tax rates in California.
This prompted a national discussion. The Arizona State Legislature should act.
Republicans must articulate more passionately how their policies will create more millionaires, elevating the most people through the castes. But for a state like Arizona we want to be in the business of recruiting more millionaires to our state too. They fund the arts, charities and buy the homes and goods that help drive the economy.
Label the legislation the “Phil Mickelson Recruitment Bill” and cut tax rates for the ultra-wealthy like Mickelson to entice them to the desert. We are undertaking similar efforts to land companies like Apple and the like. So why not go after the millionaires and billionaires with a more forceful policy, and in the name of Mickelson, so that timely spin invoking the British Open champion spotlights Arizona’s efforts in a way more rudimentary efforts cannot?