The Arizona Coyotes announced today that the Club has launched This one-of-a-kind store blending culture, fashion, and hockey is being launched in partnership with Fanatics as part of the One Store program. is the future of Coyotes retail – a destination for consumers to discover new product drops, access exclusive merchandise, and find information on the inspiration behind the design from its creators. The new e-commerce store is open around the world, yet rooted in Arizona’s vibrant community and diverse culture, and inspired by local artists, creators, and musicians.

“Launching is truly a milestone for the Coyotes,” said Alex Meruelo, Jr., Chief Brand Officer of the Arizona Coyotes. “Arizona has a diverse culture deeply rooted in sports, fashion, and style, and with and through this partnership with Fanatics, we can make our Desert Collection designed by Rhuigi available to fans globally. This collection blends Arizona’s unique cultural elements with a street flair through the lens of the sport of hockey that is part of our plan to continue to innovate the Coyotes’ brand, with the ultimate goal of creating a Coyotes World that will allow us to super-serve our fans.” will be at the forefront of streetwear and Arizona culture, with street style and fashion at the core of each design. The new shop will include the full line of products developed by Creative Strategist and global fashion designer Rhuigi Villaseñor, including the Coyotes’ Desert Night third jersey and the complete Desert Collection containing hats, hoodies, t-shirts, and more. The Coyotes held a launch party on March 19 at Riot House in Scottsdale with Rhuigi. On March 20th, the Coyotes and Rhuigi will host a creative workshop with a class of young fashion designers at Nowadays in Tempe, Arizona.

“I am honored to collaborate with the Arizona Coyotes organization to reimagine the brand alongside culture and design. To me, it feels like a part of the world that lives beyond just the game and enters the world of classic, iconic streetwear. It’s not just a brand, it’s a lifestyle brand in my eyes,” said Villaseñor.

The coyotes e-commerce store at is part of, operated by Fanatics, and will carry seasonal lines, limited drops, and future collaborations with brands and designers.