New Cigar Lounge, White Wine Tasting Debut as Upgraded Venue Sets the Stage for an Upscale Kentucky Derby Celebration
The Stella Artois Derby DayClub presented by Sanderson Lincoln returns Saturday, May 2, with a refreshed venue, upgraded experiences and brand-new ways to enjoy an unforgettable afternoon at Turf Paradise. From a new cigar lounge to a white wine tasting opportunity, this year’s festivities promise fresh layers of luxury and an action-packed Derby Day celebration sure to raise the bar in all the right ways. Attendees can also participate in an on-site 50/50 raffle benefiting the Tempe Diablos, a Valley nonprofit that supports youth programs, education and community initiatives, during the event.
New elements at this year’s Derby DayClub, slated for 10:45 a.m. (Turf Paradise gates open at 7:15 a.m.) Saturday, May 2 at Turf Paradise (1501 W Bell Road, Phoenix), include the all-new Million Dollar Mingle Cigar Lounge Experience. Available as a $50 add-on, this package includes a premium cigar, a glass of bourbon and a reserved seat in an intimate lounge designed for easy conversation and elevated comfort.
Another new highlight includes a White Wine Tasting add-on available for an additional $30. This all-new experience includes a curated flight of five premium Arizona wines (two-ounce servings), a commemorative glass and professional tasting notes paired alongside each pour.
Live racing kicks off at 11:30 a.m., and live on-site betting is available throughout Derby
Day for those looking to turn a strong pick into a payout during the 152nd Run for the Roses. An on-site DJ and live jazz band ensure a lively, vibrant atmosphere, while the revamped and remodeled Stella Artois Jazz Pavilion promises a covered escape from the Arizona sunshine. Guests can also sneak a peek at some of Sanderson Lincoln’s top luxury models for 2026, which will be on display throughout the venue.
“Derby DayClub always draws a crowd, and this year, there are even more reasons to stick around and spend the whole day,” said Sanderson Lincoln Brand Manager Patrick Heigl. “From the new experiences to the upgraded venue, this is a huge step up from the traditional Derby Day experience.”
General Admission seating and Reserved Tables are available in both the Sanderson Lincoln Black Label Lounge and the Stella Artois Jazz Pavilion, with the Black Label Lounge featuring a Scottsdale Polo Party-style tent, new on-site betting machines and tellers, live music and plenty of TV screens. Table options include a complimentary bottle 
of Chandon Champagne and range in price from $450 – $1,250. Black Label Row 2 single reserved seats are also available for $150, while Row 3 and Row 4 reserved seats are $135 and $115, respectively.
The Stella Artois Jazz Pavilion packs even more action into an open-air covered pavilion with prime views of the TVs racetrack and easy access to on-site betting. Revamped since last year’s Derby DayClub celebration, the new jazz lounge features a refurbished pavilion, a first-time jazz band, a bar serving mint juleps, champagne and cocktails and close proximity to food trucks for additional refreshments. Table options include a complimentary bucket of Stella Artois, with pricing for tables ranging from $325 to $450.
Individual tickets without reserved seating are also available, with General Admission tickets available for $50 in advance and $55 at the gate.
For tickets or tables, visit ThePoloParty.com/Derby-DayClub/.
The event is produced by The Bentley Scottsdale Polo Championships, America’s most-attended polo event.