Photo Source: Barrett-Jackson
When the Barrett-Jackson Scottsdale Auction concluded its nine-day run recently, it was one for the ages. It generated over $198 million in total sales from 2,013 vehicles, once again proving that Scottsdale isn’t just a destination for luxury: it’s an economic powerhouse built on it.
The numbers tell a compelling story about our city’s positioning in the luxury market. The top result at the 2025 auction was a charity lot featuring the first production 2025 Chevrolet Corvette ZR1 VIN001, which achieved $3.7 million, while a 2023 Hennessey Venom F5 Roadster sold for $2.2 million. These aren’t just impressive sales figures: they represent a reliable annual economic engine that brings about $400 million in economic impact to the Valley, including $6 million in state sales tax and $2 million in taxes for Scottsdale.
Photo Source: Barrett-Jackson
Barrett-Jackson’s consistent success in Scottsdale since returning to WestWorld in 1989 demonstrates something crucial about our city: we’ve built an infrastructure and reputation that attracts serious wealth. The auction drew more than 6,000 registered bidders and featured celebrity attendees including Sammy Hagar, Mike Rowe, and Drew Brees. This isn’t accidental; it’s the result of decades of strategic investment in becoming a luxury destination.
The event’s evolution reflects Scottsdale’s own growth trajectory. What began as a car auction has transformed into what organizers call “the ultimate automotive lifestyle experience”, complete with concerts, STEM education initiatives, and family activities. The auction even generated $6.2 million for charity through vehicle sales, reinforcing Scottsdale’s image as a community where wealth creates opportunity.
Photo Source: Barrett-Jackson
Perhaps most telling is the sustained momentum. While other luxury markets fluctuate, Barrett-Jackson maintains a 100% no-reserve format and achieves consistent sell-through rates year after year. This reliability makes Scottsdale not just a luxury destination, but a dependable one, a city where high-end commerce thrives predictably, creating jobs, tax revenue, and opportunities that ripple throughout our community.
For residents and business owners, Barrett-Jackson serves as an annual reminder: Scottsdale’s luxury economy isn’t a bubble…it’s our foundation.