Cardone Ventures President Natalie Dawson Releases The Secret Of Duplicating Yourself In the Workplace: “Start the Work”

As the Bestselling Author of Teamwork, Dawson Shows the Next Steps to Break Free from the Grind and Start Building Your Business 

Passionate about helping entrepreneurs achieve their personal, professional, and financial goals through specific scaling strategies, President and Co-Founder Natalie Dawson of Scottsdale-based Cardone Ventures is proud to release her second book titled Start the Work this month.

Dawson’s guide to making time in business to ensure growth and meeting your goals contains the toolset she uses to step away from the day-to-day issues of running a business to start focusing on long-term development.

Dawson co-founded Cardone Ventures alongside husband Brandon Dawson, Grant Cardone and Elena Cardone in 2019. In 60 months, the company has generated in excess of $500 million in revenue with no start-up capital or outside funding and has $1 billion in businesses under management. An Amazon Best Seller, Dawson’s first book Teamwork: How to Build a High-Performance Team has sold 100,000 copies. 

Her tactics for growth start with stopping. “There are things that as a business owner you do not need to be doing,” said Dawson. “Deciding what to stop, what to delegate and what to continue doing as an owner will help you define your role. This definition needs to be growth-oriented. If something you’re doing isn’t driving your business forward seriously consider offloading it onto a team member or stopping it entirely.”

Start The Work is broken into four sections, Time, You, Your Culture and Your Team. Each section contains systems and strategies that can be implemented to ‘duplicate yourself’ in your business. Falling into the trap of management is the enemy of growth when other tasks need to be done. Duplicating yourself by delegating tasks onto team members and making time to drive your business forward will inevitably lead to improvement.

Not only should business owners delegate, but they should duplicate themselves into every team member by making each one concerned with growth. Company culture should ensure that every team member is bringing in revenue, being a salesperson and pushing for growth. Making incentives that guide the team toward growth metrics will get every team member involved in growing the business.

“This is the playbook for taking your business and making it grow,” said Dawson. “Ask yourself, what are my one, three and five-year goals? If you’re not on track to make them it’s time to stop floundering and start the work on yourself, your team and your business that will let you achieve those goals.”

Other tips Dawson gives business owners in the book include things like scheduling a meeting with yourself once a week, using technology to document your processes ahead of time to allow for later duplication and committing yourself to improving your calendar.

Being honest with your goals and what you are and aren’t willing to sacrifice to accomplish them brings clarity to the next steps you need to take.

Dawson’s expertise in building scalable teams has led her most recently to become President and Founding Partner at Cardone Ventures. Her first book, Teamwork, lays the groundwork that is further developed in this book based on her years of expertise in increasing business revenue, employee production, effectiveness and efficiency.

Start the Work functions hand in hand with the toolset learned in my first book,” said Dawson. “Once you’ve set up your team and verified their abilities, you need to trust that team to do their jobs, then you can begin to put the systems in place this book teaches you to start achieving your growth goals.”

To purchase Start the Work visit https://www.amazon.com/Start-Work-Natalie-Dawson/dp/B0D65TRRN5. For more information on Natalie Dawson and Start the Work visit thenataliedawson.com.