The 9th Annual Day of Giving, presented by Purposeful Giving Alliance, returns to the Peoria Sports Complex on Saturday, December 20, from 7:00 a.m. to 3:00 p.m., bringing together families, volunteers, businesses, and civic leaders for a day dedicated to generosity, joy, and community connectio
Held at 16101 N. 83rd Ave., Peoria, AZ 85382, this special holiday event is designed to ensure local families experience a joyful and stress-free holiday season. More than 2500 toddlers, teens, and families are expected to benefit from free toys, holiday meals, and festive activities.
“Our goal has always been simple—make sure families don’t have to worry about whether there will be food on the table or gifts under the tree on Christmas morning,” said Brian Morris, co-founder of Purposeful Giving Alliance. “Seeing the kids light up with smiles, shopping for toys with an Elf, jumping in bounce houses, and feeling celebrated—that’s what drives us all year long.”
The Day of Giving transforms the Peoria Sports Complex into a vibrant holiday village, complete with:
- Free toy distribution, including a special “shop with an Elf” experience for children
- Holiday meals for families
- Bounce houses and festive activities
- Community engagement with the Peoria Police and Fire Departments
- Support from local leaders, including Mayor Jason Beck, who has donated to support the event
In 2024, the Annual Day of Giving served more than 300 families, creating an unforgettable day filled with hope, kindness, and meaningful connection through the support of volunteers, sponsors, and community partners.
“This event is about more than giving—it’s about dignity, trust, and reminding families they are not alone,” Morris added. “When the community comes together like this, it creates something truly powerful.”
Purposeful Giving Alliance was founded by Brian Morris, a dedicated community advocate, and David Bell, a passionate supporter of family well-being. What began as a shared vision to address unmet needs in Peoria has grown into a nonprofit organization focused on breaking down financial barriers, fostering unity, and inspiring purposeful giving across Arizona.
Since its founding, the organization has expanded beyond a single holiday event to offer multiple year-round initiatives, all rooted in its core principles of empowerment, transparency, trust, and authentic connection.
“Our dream is to take this model into more neighborhoods,” said Morris. “Whether it’s back-to-school season or the holidays, no family should feel forgotten during times that matter most.”
For more information, volunteer opportunities, or sponsorship inquiries, please contact Purposeful Giving Alliance https://purposefulgivingalliance.org/day-of-giving/ or call Brian Morris at (602) 299-8162 or email brian@purposefulgivingalliance.org.