Sometimes being edgy and fun crosses a line, and sometimes the line is drawn in exactly the wrong place. The recent ban of Graveyard Shift Coffee from Mayo Clinic Scottsdale presents a fascinating case study in where creative branding meets institutional sensitivity, and honestly, both sides missed the mark. Let’s start with the obvious: naming drinks “Formaldehyde,” “Murder Spice,” and “Bloody Eye” … Read More
Best Hospitals to Work For: Notable Scottsdale Appearances and One Notable Absence
It should be no surprise to any of our readers that healthcare is an incredibly important industry here in Arizona, and perhaps even most so in Scottsdale. The combination of Americans collectively living much longer than they have in the past and the fact that very many of them choose to live their golden years in our city has led … Read More