Veteran Land Executive to Lead Growth Strategy Across Master-Planned, Lot Servicing and Land Banking Platforms
Brookfield Residential has appointed Greg Abrams as Senior Vice President, Land Acquisition for its Arizona division, continuing to strengthen its leadership team and accelerate its strategic growth across the state.
With more than 20 years of experience in Arizona’s residential construction and real estate markets, Abrams has overseen the investment of hundreds of millions annually in land acquisitions and has built a reputation for leading high-performing teams, crafting successful land strategies, and nurturing long-standing relationships with top builders and key stakeholders.
In his new role, Abrams will lead land acquisition efforts across Brookfield’s Arizona portfolio, identifying high-impact growth opportunities and expanding partnerships.
“Brookfield has a strong reputation, is well capitalized and is uniquely positioned to be the developer of choice as our builder partners increasingly adopt land-light models,” said Abrams. “I’m excited to join a forward-thinking team and help grow our land investment through strategic acquisitions in master-planned communities, lot servicing and land banking.”
Brad Chelton, President of Brookfield Residential US Land, noted that Abrams brings unmatched insight and energy to the role.
“Few people understand Arizona’s land market as deeply as Greg does,” said Chelton. “His strategic approach, professionalism, and extensive network will be a tremendous asset as we continue to expand our presence and deliver value to our builder partners.”
A longtime resident of Desert Ridge, a master-planned community in northeast Phoenix, Abrams lives with his wife, Liz, two teenagers, Evan and Ashley, and their Vizsla, Lulu. An avid outdoor enthusiast, he enjoys hiking, golfing, and skiing during his downtime.
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