NOW ON SALE! Arizona Coyotes Release New Pioneering Jerseys and Apparel by Global Fashion Designer Rhuigi Villaseñor for Purchase… Media Invited to Interview Shane Doan and Designer Plus See the Young Designers Being Inspired

Nowadays Creative Lab
Monday, March 20th 9am and 2pm
Downtown Tempe
414 S Mill Ave #120, Tempe, AZ 85281

After nearly two years in the making and in an NHL franchise first, The Arizona Coyotes have just released its most anticipated apparel line and jersey in team history.

The new looks are from Global Fashion Designer and Coyotes Creative Strategist Rhuigi Villaseñor, who is also the founder and creative director of Los Angeles-based streetwear brand Rhude and Creative Director of Bally.  It is the first time a global fashion designer has been the designer behind a game worn NHL jersey and streetwear clothing. The innovative fashion initiative was announced in the fall with this being the first of the new looks to be released and available for sale to the public.

Starting today – fans can purchase all of the Coyotes X  Rhuigi Villaseñor new apparel online, Visit to place your order. 

On Monday, March 20th the global superstar will meet with local up-and-coming designers at Nowadays Creative Lab for a collaborate and special afternoon of inspiration.  

**Members of the media are invited to interview Shane Doan and Rhuigi at 9am or 2pm that day and stay for the workshop. 

“I am honored to pioneer with the Arizona Coyotes organization to reimagine the sport alongside culture and design. To me, it feels a part of the world that lives beyond just the game and enters the world of classic, iconic streetwear. It’s not just a brand, it’s a lifestyle brand in my eyes,” said Villaseñor.

“Rhuigi captures the essence of Arizona with his designs and he’s constantly pushing the boundaries of what we think a traditional sports team’s apparel should look like,” said Coyotes Chief Brand Officer Alex Meruelo Jr., “It’s been an exciting journey to work with Rhuigi and we are thrilled that he gets to be a part of this community and share his story with some younger designers to inspire them.”

**Media interested in covering the events and interviewing Shane Doan, Rhuigi Villaseñor or the management group should contact Jennifer Parks-Sturgeon at (480) 495-3806 or by email