Five Days of Music, Stunt & Bike Shows & Adrenaline-Packed Action Drew Some 75,000 Attendees
Arizona Bike Week’s 28th annual edition drew some 75,000 attendees to WestWorld of Scottsdale last week, proving that neither chilly nights nor occasional rain could slow the momentum of this action-packed fan-favorite event.
Held Wednesday, April 2 through Sunday, April 6 and sponsored by Progressive Insurance and the City of Scottsdale, this year’s installment of Arizona Bike Week including major rock concerts, death-defying stunt shows and a record-breaking number of vendors, with more than 250 turning out to showcase the latest in gear, parts, apparel, jewelry and custom bikes, among other audience favorites.
The event also included ample memorable moments, among them a spectacular theatrical Saturday night performance by Marilyn Manson and Stone Temple Pilots Frontman Jeff Gutt taking a moment during the band’s Thursday set to shake fan hands and interact with the crowd.
The Harley-Davidson of Scottsdale Used Bike Corral proved an especially popular
draw this year, while the JARS Cannabis Stunt Arena kept adrenaline pumping with a full lineup of action from Twin Stunts, Brigade FMX and the gravity-defying antics of the team at Amped Electric Games, whichcaptivated crowds by performing jaw-dropping tricks atop electric unicycles.
Also making waves this year was the event’s first-ever Vicla Motorcycle Show, which welcomed more than 120 custom bikes to the largest bike show event of the week. Another fan favorite, flat track racing, made a triumphant return to Arizona Bike Week 2025 after a multi-year hiatus, with racers leaving guests on the edge of their seats as they tore around the 1/8-mile track in a high-speed race to the finish line.
Arizona Bike Week 2025 also honored Russ Brown Motorcycle Attorneys as the recipient of its Industry Tribute Award, and the law firm also hosted an impressive Builder Showcase featuring twelve one-of-a-kind custom motorcycles, created by eight master builders.
“The weather might have been a bit colder than typical for this time of year, but that didn’t keep the community from coming out and supporting one of the state’s biggest and best springtime events,” said Lisa Cyr, who produces Arizona Bike Week alongside Kristina Anderson. “We had more vendors than ever, multiple exciting new elements and incredible energy from start to finish, making us excited and ready to build on this momentum for next year’s festivities.”
For more about Arizona Bike Week, visit AZBikeWeek.com.