Being Mayor of Paradise Valley, Arizona is a cool gig. Just like being Mayor of a place like Bel-Air or Aspen would be. Communities like them are already remarkable, which means such jobs are really about being a good custodian. In other words, just don’t screw it up.
Current Paradise Valley Mayor Jerry Bien-Willner has largely understood this. He is cautious when it comes to
changes in the tony town forged by the likes of Rehnquist, O’Connor and Goldwater. Like all mayors, he has to deal with council dynamics and in his case, one ethical pygmy. But his governing philosophy has been a good fit for those he serves.
Every now and then issues flare-up to interrupt a Paradise Valley Mayor, or any mayor’s tenure. Bien-Willner has been no exception. This time last year it was the onset of the pandemic and devastation to town resorts that provide significant sums for the town’s budget. Then in the summer, it was the threat of riots and protests. And before, during and after both has been a crisis of another kind: short-term rentals. This well-intended notion and policy change devolved into a destructive neighborhood dynamic, especially in higher-end communities like Paradise Valley.
Nearby property owners didn’t sign up for the denigration of their quality of life. That’s why they should all applaud the indefatigable Mayor Bien-Willner. Whenever there is a chance to educate groups small or large on the topic there he is. Asking for help towards reforms. Trying to make a difference. Advocating for new, state legislation.
We started this piece by discussing the approach most every Paradise Valley mayor should consider. Kudos to Bien-Willner for exemplifying it. And also for railing and rallying when there is a threat to the paradise in the valley.