How a Subaru Dealer Responded To a Union Protest Will Probably Go Down in Advertising Hall of Fame

Every one has seen these union banners –  usually due to using non-organized labor.  They either elicit cheers or jeers, if anything at all, depending on one’s political perspective.

union pick 1

The owner of this Subaru dealership in Wichita came up with a brilliant response: coopt the protest for their own purposes. They added this sign:
union pick 2
Which resulted in this awesome message:
union pic 3
Free markets: Not just great for buying cars – also good for funny ideas.