Dierks Bentley’s popular restaurant and bar, Whiskey Row, hopes to join Gilbert’s Heritage District very soon. There are already two other popular locations in the Valley, Scottsdale and Tempe. So why are the residents of Gilbert worried about this establishment?
Noise. That’s right, the residents of Gilbert are worried that Whiskey Row will be too noisy and will not be a good addition to the Heritage District. Gilbert residents are apparently not fans of a good time. They would rather have a quiet boring town than one full of life. 
The Scottsdale and Tempe locations have established reputations for loud music booming from the building into the early hours of the morning as well as attracting party people. Yet this is due to the locations of both buildings.
Old Town Scottsdale as a whole is known as an entertainment district, so the Whiskey Row fits that description. This is the same for Tempe, as that location is known for the college students it attracts.
The Heritage District is known for the family friendly atmosphere and establishments to go along with it. Whiskey Row plans on changing the focus of this location to one that puts the restaurant before the bar. An expanded food menu has already been created for this location and the liquor license purchased is for restaurants specifically.
Apparently the assurances of Riot Hospitality Group, operators of the Scottsdale and Tempe locations, are not enough. Not only have they made clear that they intend to create a family friendly atmosphere, they also intend to follow all city noise ordinances.
Many Gilbert residents are concerned that the live music aspect of Whiskey Row will be way too loud and will cause all sorts of raucous behavior. Isn’t live music supposed to be an asset to this kind of an establishment and not a hindrance? Live music is usually used to attract customers instead of drive them away.
It all comes down to this simple question: why some residents of Gilbert so concerned about a restaurant that could boost visitors?
Have they forgotten how to have a good time? Whiskey Row will be a great addition to Gilbert and might even loosen up some of the residents.